Shared Agricultural Robotics-as-a-Service for Horticulture
Horticulture faces persistent seasonal-labour pressure, but automation equipment is expensive, technically specialist and often only useful for particular crops or windows in the season. A grower may have a real automation use case without being able to justify owning a £60,000–£200,000 robot, maintaining it or carrying utilisation risk year-round. Operational consequences: Growers remain exposed to labour shortages, wage pressure and crop-loss risk while proven machines can sit under-utilised after purchase. Defra/MAC research identifies cost, certainty and capability as adoption barriers and explicitly notes that individual farmers may not have enough capital for next-generation automation.