CategoryTravel & Mobility · CivicTech · +1 more
RegionUnited Kingdom

Integrated Mobility-as-a-Service for Franchised Public Transport

Underserved score
Strong opportunity

Problem statement

The Liverpool City Region transport network is currently fragmented, with bus and rail operations lacking local accountability and cohesion. The transition to bus franchising and public control of Merseyrail by 2028 creates a technical challenge in unifying disparate data, ticketing, and scheduling systems into a single user experience.

Underserved audience

Commuters and transport users in the Liverpool City Region who currently navigate separate systems for buses and trains. This also serves the Combined Authority as they require tools to manage franchised operators and public service obligations.

Evidence summary

Evidence confirms the Liverpool City Region is taking back control of buses through franchising and rail services (Merseyrail) by 2028. The Mayor aims to create a 'joined-up' network where different modes work together as one, supported by DfT franchising manuals and new operator appointments.

Demand signal

Public commitments by the Metro Mayor to create a 'joined-up' transport network and the publication of a 138-page DfT bus franchising manual indicate high administrative demand.

Competition signal

Current systems operate in silos; while Citymapper provides data, it lacks the deep integration with local franchising KPIs and ticketing systems the LCRCA is moving toward.

Suggested solution

Develop a Mobility-as-a-Service (MaaS) platform specifically designed for the 're-municipalised' model, facilitating tap-and-go ticketing and cross-modal journey planning. The solution should provide a dashboard for the Combined Authority to monitor performance metrics of franchised private operators in real-time.

Monetisation angle

B2B SaaS licensing to the Liverpool City Region Combined Authority (LCRCA) and potential transaction fees or premium consumer features for unified smart-ticketing access.

Evidence sources (6)

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