Opportunity
Liverpool Regional Mobility Intelligence Platform
Businesses, developers and event organisers make location and investment decisions using fragmented information about transport services, planned infrastructure, development, accessibility and changing demand.
Decision snapshot
- Primary user
- Developers, property advisers, major employers, event organisers and economic-development teams needing forward-looking mobility context.
- Likely buyer
- Private-sector property/investment users are the clearest commercial buyers. LCRCA already holds much of the underlying transport evidence and is not a greenfield intelligence buyer.
- Why now
- Property/investment users may pay if the product changes site selection, viability or event/location decisions.
- Initial wedge
- A commercial forward-looking mobility intelligence layer translating Liverpool City Region transport plans into location, access and service-pressure scenarios for external decision makers.
- Key uncertainty
- Raise it above 80 if external developers/employers repeatedly pay and materially change location decisions. Lower it below 68 if published LTP/GIS data is sufficient without a specialist layer.
The problem
Businesses, developers and event organisers make location and investment decisions using fragmented information about transport services, planned infrastructure, development, accessibility and changing demand.
Operational consequences
A new site or event can be assessed using current timetables while missing imminent franchising changes, station investment, housing growth or service pressure that materially changes future accessibility.
Who is underserved
Developers, property advisers, major employers, event organisers and economic-development teams needing forward-looking mobility context.
Buyer and user context
Private-sector property/investment users are the clearest commercial buyers. LCRCA already holds much of the underlying transport evidence and is not a greenfield intelligence buyer.
Evidence
Current policy and investment activity make future mobility materially different from today's network.
Evidence interpretation
The opportunity survives, but the original 85 score overstates the lack of intelligence. The authority itself already develops detailed evidence; the commercial gap is packaging forward-looking public transport scenarios for external investment decisions.
Demand
Property/investment users may pay if the product changes site selection, viability or event/location decisions.
Validation approach
Run a 12-week pilot with 5–10 developers/property/employer users across 20–30 candidate locations and compare decision time and accessibility assumptions.
Competition
LCRCA evidence tools, GIS, commercial property-data platforms, transport consultants and accessibility modelling software are strong substitutes.
Potential defensibility
A maintained model of published network changes, development pipeline and observed accessibility outcomes could differentiate locally.
The opportunity
A commercial forward-looking mobility intelligence layer translating Liverpool City Region transport plans into location, access and service-pressure scenarios for external decision makers.
Intended outcome
Help investors and employers account for planned transport change without duplicating the Combined Authority's operational network systems.
Commercial model
Pricing classification
Commercial location intelligence — medium confidence.
Indicative pricing
- 5–10 user / 20–30 location pilot: £12,000–£25,000 - Annual professional licence: £15,000–£40,000 - Bespoke portfolio/location studies: £3,000–£10,000 each
Evidence basis: Underlying public transport information is public; value must come from maintained scenario modelling and decision-grade integration with development/economic data.
Commercial test
Ask one property adviser/developer consortium or major employer to fund £12,000–£25,000 for a 12-week pilot covering 20–30 candidate locations. Continue only if at least three material site/investment assumptions change, analysis time falls by at least 25%, users rely on future-network scenarios in live decisions and at least two buyers convert to annual use. Stop if standard GIS, transport consultants and LCRCA published evidence already satisfy the need.
Monetisation models and pricing estimates are research-informed and indicative only. Where direct pricing evidence is unavailable, estimates may use comparable products, procurement data, adjacent market benchmarks and stated assumptions. They are not financial advice, forecasts or guarantees of commercial viability. Independent market, legal and financial validation is recommended before acting.
Score rationale
Underserved score 75/100
The score is revised from 85 to 75/100. Liverpool's transport transformation creates real forward-looking intelligence value, but the public authority already owns sophisticated evidence and the commercial market has strong GIS/consultancy substitutes.
What would change the score
Raise it above 80 if external developers/employers repeatedly pay and materially change location decisions. Lower it below 68 if published LTP/GIS data is sufficient without a specialist layer.
The score is evidence-informed editorial judgement based on manually reviewed sources. It is not a forecast or guarantee. How we score →
Evidence sources4
- LCRCA — Local Transport Delivery Plan
lcrlistens.liverpoolcityregion-ca.gov.uk
- LCRCA — 2026/27 transport and integrated-settlement budget
liverpoolcityregion-ca.gov.uk
- LCRCA — August 2026 X3 access improvement
liverpoolcityregion-ca.gov.uk
- Merseytravel — Franchising and digital journey tools
merseytravel.gov.uk
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