Opportunity

High-Street Use-Mix Evidence and Planning Case Builder

Councils gaining stronger control over vape, betting and similar uses still need defensible local evidence: existing concentrations, vacancy, footfall, health/deprivation context, resident views and policy consistency.

GovTechPlanningData & AnalyticsCitiesUnited KingdomUnderserved score 84/100Published Aug 12, 2026

Decision snapshot

Primary user
Under-resourced local planning, regeneration, public-health and licensing teams in district and unitary councils.
Likely buyer
Planning or regeneration leadership pays; GIS, licensing and public-health officers contribute evidence, and committees consume the governed report.
Why now
Councils already buy GIS and planning evidence services. Paid demand depends on repeated case volume, data availability and whether shared templates reduce analyst/consultant effort.
Initial wedge
A council workspace that inventories premises, calculates concentration and vacancy measures, records local impacts and generates policy/committee evidence packs.
Key uncertainty
Increase confidence when final rules create recurring cases and two councils pay; lower it if responsibilities remain discretionary or data costs dominate.

The problem

Councils gaining stronger control over vape, betting and similar uses still need defensible local evidence: existing concentrations, vacancy, footfall, health/deprivation context, resident views and policy consistency. Analysts currently assemble this across GIS, spreadsheets, site visits and consultation files.

Operational consequences

Weak or inconsistent evidence can delay policy, increase consultancy spend, produce vulnerable decisions and undermine public confidence in how uses are assessed.

Who is underserved

Under-resourced local planning, regeneration, public-health and licensing teams in district and unitary councils.

Buyer and user context

Planning or regeneration leadership pays; GIS, licensing and public-health officers contribute evidence, and committees consume the governed report.

Evidence

Government says vape shops currently can open without specific permission and reports growth to almost 2,200 shops, alongside concentration of adult gaming centres in deprived areas. LGA welcomes new powers but stresses locally specific high-street strategies.

Evidence interpretation

The policy announcement establishes a likely new evidence task, but final legislation and council duties remain uncertain. The product should begin as a configurable pilot, not assume a fixed statutory test.

Demand

Councils already buy GIS and planning evidence services. Paid demand depends on repeated case volume, data availability and whether shared templates reduce analyst/consultant effort.

Validation approach

Replay two recent concentration/use decisions with two councils, record data work and report revisions, then test a shared schema against final guidance.

Competition

ArcGIS, council data stacks and planning consultancies are strong; Mycelia demonstrates £10,000-£20,000 annual LPA pricing for a specialised planning-evidence workflow.

Potential defensibility

A maintained policy schema, comparable national premises history and auditable local overrides could be defensible; generic mapping is not.

The opportunity

A council workspace that inventories premises, calculates concentration and vacancy measures, records local impacts and generates policy/committee evidence packs.

Intended outcome

Help councils produce faster, more consistent and transparent evidence packs while preserving professional judgement and local policy discretion.

Commercial model

Pricing classification

Proxy based — medium confidence.

Indicative pricing

£10,000-£30,000 per council per year plus £5,000-£20,000 initial data/schema setup. A two-council pilot should be £15,000-£35,000 total.

Evidence basis: Verna Mycelia pricing (Linked pricing/rate page; no exact comparable price was extracted for this review) is the closest verified adjacent anchor used here. Its buyer, duration and scope are not assumed to be identical; implementation is separated where the opportunity requires integration, assurance or managed delivery.

Commercial test

Ask one planning authority, developer or planning consultancy with a live case pipeline to fund a paid test of High-Street Use-Mix Evidence and Planning Case Builder lasting 8–12 weeks, using an opening price of £15,000-£35,000 and covering 20 live applications, sites, conditions or evidence packs from one planning workflow. Paid scope: A council workspace that inventories premises, calculates concentration and vacancy measures, records local impacts and generates policy/committee evidence packs. Charge by authority, professional team, development site or assessed case and compare the fee with planning-officer and consultant time, avoidable invalid submissions and repeated evidence assembly. Measure validation time, missing-document rate, rework, officer overrides, applicant resubmissions and decision lead time. Continue only if handling or rework falls by at least 25%, at least 90% of required evidence is correctly identified and no material planning issue is suppressed. Stop or reprice if experienced officers find material false assurance, the workflow does not beat current practice or the buyer will not renew.

Monetisation models and pricing estimates are research-informed and indicative only. Where direct pricing evidence is unavailable, estimates may use comparable products, procurement data, adjacent market benchmarks and stated assumptions. They are not financial advice, forecasts or guarantees of commercial viability. Independent market, legal and financial validation is recommended before acting.

Score rationale

Underserved score 84/100

A new statutory workflow meets fragmented local data and limited analyst capacity. Strong buyer clarity; legislative detail and data quality are the principal uncertainties.

What would change the score

Increase confidence when final rules create recurring cases and two councils pay; lower it if responsibilities remain discretionary or data costs dominate.

The score is evidence-informed editorial judgement based on manually reviewed sources. It is not a forecast or guarantee. How we score →

Evidence sources8

  1. MHCLG in the Media

    mhclgmedia.blog.gov.uk

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